{"id":"linkedin-employee-advocacy","name":"linkedin-employee-advocacy","summary":"マーケティングや営業チームのためにLinkedInの従業員擁護プログラムを立ち上げて運営しましょう。","body":"# LinkedIn Employee Advocacy\n\nStand up a marketing-team LinkedIn advocacy program that scales without killing authenticity. Employee posts get **8x more engagement** than brand-page posts — this skill operationalizes that advantage.\n\n## When to use\n\n- Marketing leader wants to get their team posting on LinkedIn\n- User is planning an advocacy program launch\n- Team is posting but output is inconsistent / off-brand / low-engagement\n- Need ROI measurement framework for an existing program\n- Requests: \"how do I get the team posting\", \"launch advocacy\", \"scale LinkedIn across 10 people\"\n\n## Input\n\n- Team size (5-50 typical)\n- Marketing goal (reach / pipeline / recruiting / thought leadership)\n- Current state (everyone silent / some active / inconsistent)\n- Brand guideline constraints\n\n## Output\n\n- **14-day launch plan** (if cold-starting)\n- **Operating model** (voice capture, ideation, approval, posting, measurement)\n- **Cadence targets** per team member (realistic, not punishing)\n- **KPI dashboard spec** (team reach, engagement, pipeline attribution)\n- **Governance playbook** (brand safety without blocking velocity)\n\n## Four operating principles\n\n1. **Scale authentically.** Individuals compose in their own voice, not corporate language. Corporate-tone team posts underperform authentic voice 3x.\n2. **Maintain control.** Brand guidelines integrated into the workflow. Review step is **optional, not blocking** — high-trust roles bypass review entirely.\n3. **Remove friction.** Per-post time budget: **5 minutes**. Anything more and the program dies in week 3.\n4. **Prove ROI.** Track team reach, engagement, pipeline impact. Without attribution, the program gets cut at the first budget review.\n\n## Benchmarks\n\n- **Launch target:** team posting within **14 days**\n- **Active team size benchmark:** 8-11 members\n- **Output benchmark:** 70+ posts/week (at 8 members) or 3-5 posts/member/week\n- **Per-post time budget:** 5 minutes\n- **Team touchpoint math:** 11 people × 3 posts/week × 300 min impressions = **40,000 monthly touchpoints** baseline\n- **Employee vs. brand page:** 8x more engagement, 6-8x more reach on personal posts\n\n## 14-day launch playbook\n\n### Days 1-3: Voice capture\n- Short interview with each team member (5-10 min) to extract their actual voice\n- Identify their domain expertise and 2-3 content pillars\n- Set realistic individual cadence (some commit to 1/week, some 3/week — don't force uniformity)\n\n### Days 4-7: First posts\n- Everyone ships their first post, drafted in their voice\n- Marketing reviews only for brand safety (never for style)\n- Celebrate every first post internally — social proof unlocks the next team member\n\n### Days 8-10: Ideation pipeline\n- Set up a shared ideation source (newsletter digest, trending-topics feed, internal wins)\n- Each team member gets 5-10 topic suggestions per week\n- They pick, not assigned\n\n### Days 11-14: Rhythm lock\n- Establish cadence: each team member publishes on fixed days/times\n- Set up KPI dashboard (see below)\n- Run first weekly review\n\n## Governance: brand-safe without being blocked\n\n**What marketing reviews:**\n- Factual claims about the company / products / customers\n- Confidential info\n- Legal/compliance issues (finance, health, regulated industries)\n\n**What marketing does NOT review:**\n- Personal voice, tone, style\n- Opinions the team member has about their own work\n- Formatting, hashtags, emoji choices\n- Topic selection (within pillars)\n\n**The review SLA:** <4 business hours. Anything longer and the post is dead (posts go stale in the news cycle).\n\n## ROI measurement\n\n### Per-person metrics (content quality)\n- Impressions per post\n- Engagement rate (reactions + comments + shares / impressions)\n- Comments (depth signal)\n- Profile views attributed to post\n\n### Team-level metrics (program health)\n- Total team reach\n- Total team engagement\n- Individual contribution rank (leaderboard)\n- Active members / total members (participation rate)\n\n### Business metrics (pipeline impact)\n- Inbound DMs sourced from LinkedIn content\n- Meetings booked from LinkedIn\n- Closed-won deals with LinkedIn as first-touch channel\n- Employee referrals sourced from LinkedIn (if recruiting is a goal)\n\n## Anti-patterns\n\n- **Copy-paste corporate posts across team accounts** — LinkedIn detects this, suppresses all of them\n- **Ghostwriting that erases the writer's voice** — reads as fake\n- **Mandatory posting cadence without individual calibration** — program dies in 6 weeks\n- **Approval loops >24h** — makes the program feel like work\n- **Measuring only vanity metrics** — program gets cut without pipeline attribution\n- **All-same pillars across team** — redundancy kills team reach (360Brew penalizes clustering)\n\n## Resources\n\n- `references/advocacy-principles.md` — the 4 operating principles with examples\n- `references/team-cadence-matrix.md` — realistic cadence by role + seniority\n- `references/governance-playbook.md` — what to review, what not to, SLA\n\n## Related skills\n\n- `linkedin-post-writer` — each team member uses this for individual drafts\n- `linkedin-profile-optimizer` — team profiles should match before the program launches (otherwise profile clicks convert poorly)\n- `linkedin-content-planner` — each team member gets their own pillar mix\n- `linkedin-thread-monitor` — track which team members' comments drive author replies\n- `linkedin-engager-analytics` — see who's engaging with each team member's posts\n- `linkedin-comment-drafter` — its **reshare mode** is how team members amplify a brand or colleague post to their own feed with a short take (`lib.repost(post_url, commentary)` on approval); the cleanest advocacy action after an original post","author":"@sergebulaev","ownerProfile":null,"authorContacts":null,"sourceUrl":"https://github.com/sergebulaev/linkedin-skills/tree/main/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy","license":"MIT","category":"review","lang":"en","tokens":1283,"stars":0,"calls30d":1,"claimed":false,"visibility":"public","origin":"crawler","version":"0.1.0","createdAt":"2026-08-22","updatedAt":"2026-08-22","files":[{"path":"references/advocacy-principles.md","size":3462,"sha256":"f858daa0c3045a4b5c20911ec7a828e29ccb0fcf8da9a8c8eb014a009b54697c"},{"path":"references/governance-playbook.md","size":5482,"sha256":"a3955bd7d050b2b5961d67fa2023fa924b1f7f28d514786d525fcec446873bee"},{"path":"references/team-cadence-matrix.md","size":3788,"sha256":"eaa81e3752353e0fa1dc73d36ad30fe1d9588722df20a6943796d303ebc4190f"}],"requires":{"mcp":[],"tools":[]},"safety":{"flags":[],"scannedAt":"2026-08-22","hasScripts":false,"networkEndpoints":["co.actor"]}}