{"id":"social-media-analyzer","name":"social-media-analyzer","summary":"エンゲージメント指標、ROI計算、オーディエンスインサイトを用いて、プラットフォーム横断的なソーシャルメディアキャンペーンのパフォーマンスを分析し、データ駆動型のマーケティング判断に役立てます","body":"# Social Media Campaign Analyzer\n\nThis skill provides comprehensive analysis of social media campaign performance, helping marketing agencies deliver actionable insights to clients.\n\n## Capabilities\n\n- **Multi-Platform Analysis**: Track performance across Facebook, Instagram, Twitter, LinkedIn, TikTok\n- **Engagement Metrics**: Calculate engagement rate, reach, impressions, click-through rate\n- **ROI Analysis**: Measure cost per engagement, cost per click, return on ad spend\n- **Audience Insights**: Analyze demographics, peak engagement times, content performance\n- **Trend Detection**: Identify high-performing content types and posting patterns\n- **Competitive Benchmarking**: Compare performance against industry standards\n\n## Input Requirements\n\nCampaign data including:\n- **Platform metrics**: Likes, comments, shares, saves, clicks\n- **Reach data**: Impressions, unique reach, follower growth\n- **Cost data**: Ad spend, campaign budget (for ROI calculations)\n- **Content details**: Post type (image, video, carousel), posting time, hashtags\n- **Time period**: Date range for analysis\n\nFormats accepted:\n- JSON with structured campaign data\n- CSV exports from social media platforms\n- Text descriptions of key metrics\n\n## Output Formats\n\nResults include:\n- **Performance dashboard**: Key metrics with trends\n- **Engagement analysis**: Best and worst performing posts\n- **ROI breakdown**: Cost efficiency metrics\n- **Audience insights**: Demographics and behavior patterns\n- **Recommendations**: Data-driven suggestions for optimization\n- **Visual reports**: Charts and graphs (Excel/PDF format)\n\n## How to Use\n\n\"Analyze this Facebook campaign data and calculate engagement metrics\"\n\"What's the ROI on this Instagram ad campaign with $500 spend and 2,000 clicks?\"\n\"Compare performance across all social platforms for the last month\"\n\n## Scripts\n\n- `calculate_metrics.py`: Core calculation engine for all social media metrics\n- `analyze_performance.py`: Performance analysis and recommendation generation\n\n## Best Practices\n\n1. Ensure data completeness before analysis (missing metrics affect accuracy)\n2. Compare metrics within same time periods for fair comparisons\n3. Consider platform-specific benchmarks (Instagram engagement differs from LinkedIn)\n4. Account for organic vs. paid metrics separately\n5. Track metrics over time to identify trends\n6. Include context (seasonality, campaigns, events) when interpreting results\n\n## Limitations\n\n- Requires accurate data from social media platforms\n- Industry benchmarks are general guidelines and vary by niche\n- Historical data doesn't guarantee future performance\n- Organic reach calculations may vary by platform algorithm changes\n- Cannot access data directly from platforms (requires manual export or API integration)\n- Some platforms limit data availability (e.g., TikTok analytics for business accounts only)","author":"@alirezarezvani","ownerProfile":null,"authorContacts":null,"sourceUrl":"https://github.com/alirezarezvani/claude-code-skill-factory/tree/dev/generated-skills/social-media-analyzer","license":"MIT","category":"data","lang":"en","tokens":563,"stars":0,"calls30d":2,"claimed":false,"visibility":"public","origin":"crawler","version":"0.1.0","createdAt":"2026-08-22","updatedAt":"2026-08-22","files":[{"path":"analyze_performance.py","size":7331,"sha256":"cf1addc5fc1e6f02cc2637b8a958b18de88767d68aa51fdccc17ad85788ca0ac"},{"path":"calculate_metrics.py","size":5540,"sha256":"1f57c3fe56ca0c881321036a7bbf315cb5ba83143b52dfd5d9225eb41960dd6c"},{"path":"expected_output.json","size":1519,"sha256":"ce13ad2784d7a60f1172e1059f9b598f78b43246601c0f0f4d7c560e2b2726ee"},{"path":"HOW_TO_USE.md","size":1863,"sha256":"183fb0224c6d4332b6e8aa41dfc3687eaa416461c937ea3e2ed9258fcfe0faa4"},{"path":"sample_input.json","size":867,"sha256":"e4210a55977c498092fdb93046ab4667cc479001dffac8b6e94a0ef701a8be5f"}],"requires":{"mcp":[],"tools":[]},"safety":{"flags":[],"scannedAt":"2026-08-22","hasScripts":true,"networkEndpoints":[]}}